I build websites and run the Google presence for landscapers and pool companies in Duval County. Then I keep the whole thing working every month, because a site nobody maintains quietly stops earning by year two.
↖ Move your cursor through the roots
The difference
Not a promise about your revenue — I can’t know that yet. This is the difference in the thing I can control: what a homeowner finds in the nine seconds before they pick a company.
Most contractor sites today
After a build and a care plan
What I do
They only work as a set. A great site with a dead Google listing still doesn’t ring. A great listing pointing at a broken site doesn’t either.
A fast, mobile-first site built around the one thing that matters: getting a stranger to call you.
Getting you into the map pack for the searches that end in a phone call, not the ones that end in a blog post.
The listing is where most of your calls start. Most contractors set it up once and never open it again.
See it working
I don’t have a portfolio of forty logos, and I’m not going to pretend otherwise. What I have is this — a working demo built for a made-up landscaping company, so you can see how one of my sites behaves before you spend anything.
The before-and-after slider at the top is the whole pitch for a landscaper, and almost no contractor site has one. A homeowner drags it, sees the transformation, and calls. That’s the entire job of the page.
Marchetti Landscape Co. isn’t real — the name, number and county are invented so nothing here belongs to anyone else. Sites I’ve built for real Jacksonville and coastal Georgia companies go up here as those owners approve them.
ROI calculator
Every figure below starts on a rough industry default. Change them to what you actually charge and actually close — the math updates as you drag. If the answer doesn’t work at your numbers, I’d rather you find that out here than after you’ve paid me.
Recurring maintenance, averaged. Skip one-off installs here.
Gross margin. On a $250 pool route at 50%, you keep $125. This is the number most calculators quietly leave out.
Your honest average, not your best customer.
Out of ten people who call for a quote, how many sign?
Be skeptical. Set it to the number you’d bet money on.
Care plan
Website build
Money you keep, first 12 months
$0
New customers / month
0
Break-even calls / month
0
Top-line revenue added
$0
Still billing after year one
$0
The result
Three tiers, and I keep them apart on purpose. Most of this industry blends them together and calls the whole thing a guarantee — which is how you end up paying for a promise nobody intended to keep.
Certain
If any of this isn’t true, that’s on me and I fix it.
Likely
Watch the numbers for three months. If they’re flat, you’ll know before I tell you.
Unknown
It’s why the calculator above runs on your figures instead of mine, reports gross profit rather than revenue, and will happily tell you this loses you money.
The result of hiring me shouldn’t depend on staying with me. Ask any other web company these four things and watch how long the answer gets.
Pricing
The build is what people see. The plan is what keeps it alive. Priced so the monthly is small enough that one recovered customer covers it.
Above the soil line — the build, once
$1,200
Half up front, half when it goes live. Requires twelve months on Growth or Full. This is what almost everyone takes, because the discount is roughly four months of Growth.
$2,500
No commitment. You get the site, you own it, and you’re responsible for it from launch day. Add Essentials at $129 if you’d rather it were looked after. Some people want it this way. I’d rather you didn’t.
Below the soil line — the care plan
$129/month
Upkeep only, no marketing work. Right if you have steady word-of-mouth and genuinely only need the site kept alive.
No Google Business Profile work at this tier.
Start with Essentials$299/month
For a company that wants the phone to ring more than it does now. This is the one I recommend, and the only tier where I’m actively working to bring you calls rather than just keeping the lights on.
$499/month
For a company running crews and trying to take share off a named competitor.
Twelve months, then month-to-month — cancel any time after that with 30 days’ notice. You own the site and the domain either way, and if you leave I hand you the files.
How it works
Most agencies want a discovery call, a proposal and a signature before you see anything. I’d rather just show you the thing. If it isn’t better than what you have, you’ve lost a coffee’s worth of time and I’ve lost a weekend. That’s a fair trade.
Using your own job photos and your own reviews. Not a template with your logo dropped in. No charge, no obligation, and you see it before we’ve talked money.
Yours as it is today, on my phone, next to the new one. Plus your current load-speed score. You’ll know inside a minute whether this is worth continuing.
I’ll have details wrong — a plant name, a service you dropped, a neighborhood you don’t cover. You tell me, I fix it, and then it goes live on your domain.
Photos posted, reviews answered, edits made, uptime watched. The part everyone skips is the part that compounds.
Straight answers
Yes. You own the domain and the site files. If you cancel, I export everything and hand it over. I don’t hold a site hostage to keep a subscription.
Then we start by finding out whether it’s slow, whether it works on a phone, and whether Google can read it. Sometimes the answer is a month of repair, not a rebuild. I’ll tell you if that’s the case.
Two to three weeks from the day you send me photos. The photos are the bottleneck, not the code — and the photos are what make the site work.
No. I write it and you correct it. You’ll spend maybe an hour total, mostly telling me which plants are which and which jobs you’re proudest of.
No, and anyone who does is lying to you. What I can do is get the fundamentals right and show you monthly whether it’s moving. The calculator above is deliberately conservative for the same reason.
Because knowing one trade well beats knowing ten badly. I know what a landscape designer needs on a project page that a mowing outfit doesn’t, and I know pool service sells on route reliability. That takes focus.
Send me your company name and I’ll put a real site together from your own photos. If you like it, we talk. If you don’t, you’ve lost nothing.